UX/UI Design
BMW M
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the website
Fascination meets innovation
BMW M has been a key player in the exceptional history of motorsport and stands for high-performance and passion every day - on the road or on the track. Driven by motorsport, the BMW M automobiles more than live up to the highest standards of agility, dynamics and power. Discover the world of BMW M, the most powerful letter in the world. Experience the latest models, the M Driving Experience, M Magazine and more.
my work / at Jung von Matt/Next Alster
UX/UI Design
I worked on the design and concept development of the BMW-M.com content platform, focusing on key topics such as design, driving dynamics, and technology. These themes are brought to life through an editorial style featuring dynamic moving image formats and interactive elements, with content continuously updated on current topics. In this project, my focus was on user interface and visual design in collaboration with the XD team, working closely on text, concept, and design, as well as overseeing page creation and video content. Additionally, I contributed to the further development of modules for the CMS to ensure an engaging and up-to-date user experience.
Tools: Adobe CC, MS Office, Jira
